About us

What we do

We work across disciplines and sectors to connect research with real-world impact. We collaborate with businesses, creatives, NGOs, and policymakers to co-create nature-positive, climate-smart, and collaborative paths to accelerating change.

Our approach is rooted in action. To drive meaningful change, we focus on engaging companies positioned at key leverage points in their sectors – those with the potential to unlock broader systems transformation. We’re taking a strategic, sector-by-sector approach, backed by dedicated experts and tailored resources.

Over eighteen months, the Nature & Climate Impact Team (NCIT) at the University of Exeter Business School has operated as an experimental impact team developing and testing interventions designed to put climate and nature at the heart of decisions.

How we work

We help change happen

  • We identify sectors with real potential for transformation and support the people working to make it happen.

We turn ideas into action

  • Our Fellows lead practical research and co-design solutions with partners across business, policy and culture.

We tell stories that move people

  • Our communications experts turn insights into hopeful, human-centred narratives that build momentum and spark engagement.

We create tools for others to use

  • Everything we produce – from toolkits to campaign assets – is designed to scale, adapt and inspire others to act. We also aim for our work to be open source where possible.

Meet The Team

Gail Whiteman

Professor Gail Whiteman

Hoffmann Impact Professor for Accelerating Action on Nature & Climate

Gail Whiteman is the Hoffmann Impact Professor for Accelerating Action on Nature & Climate at the University of Exeter Business School. A social science expert, she focuses on how decision-makers interpret and respond to systemic global risks, including those posed by climate change and environmental threats. She is a member of the World Economic Forum’s Earth Decides community and the Professor-in-Residence of the World Business Council for Sustainable Development. An award-winning science communicator, she is founder/co-founder of Arctic Basecamp and Climate Basecamp.

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Rachel Deacon

Rachel Deacon

Project Coordinator

Rachel brings over 25 years experience as a Senior Executive Assistant and Programme Coordinator in the fields of Science, Weather and Climate having spent many years working with Senior Executives at the Met Office and more recently Project Managing the Exeter Climate Forum in the areas of Business, Policy and Research. Prior to this, Rachel had supported many Senior Executives within Music and Television working with organisations such as MTV, Channel 4, Carlton Television, Global Radio and Warner Bros Film.

Josh Ayers

Josh Ayers

Senior Research Impact Fellow

Josh Ayers brings nearly 20 years of international experience as a climate professional rooted in systems thinking and nature-positive approaches. He has directed large programmes at the intersection of environmental, economic, and social development. Josh’s experience with interdisciplinary research and multidisciplinary partnerships facilitates innovative, sustainable solutions.

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Cora Taylor

Cora Taylor

Research Impact Fellow

Cora has a background in chemistry and environmental science and policy. She has spent almost four years working with the Swedish start-up Volta Greentech, tackling climate change by reducing methane emissions from cows. As part of a small, driven team, she’s managed a factory, spoken at international events, secured funding, and worked closely with European policymakers.

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Marcos Antonio de Oliveira

Marcos Antonio de Oliveira

Research Impact Fellow

Marcos holds BSc (2013), MSc (2016), and PhD in Computer Science (2024) focused on AI and meteorological data, applying Machine Learning to digital agriculture and agrometeorology. In addition to a 10-year career as an IT analyst, he has experience in innovation, entrepreneurship and startups, with his main interest being data science applied to climate change.

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Edward Price

Edward Price

Research Impact Fellow

Edward has 20+ years of international experience as an environmental scientist, chemical engineer & R&D director across the steel, foods & chemical sectors. He is anchored in environmental life cycle management with a passion for scaling nature & climate innovation across multiple markets. He has directed large programmes at the intersection of long & short-term innovation, risk management and environmental impact. Edward brings experience with industry & academic partnerships together with collaboration with regulatory & policy makers focused on nature & climate impact.

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Michelle Roopnarine

Michelle Roopnarine

Communications Impact Fellow

Michelle is a strategic communications specialist with a decade of experience shaping public interest campaigns across the Caribbean. With a background in writing and creative production, she specialises in navigating stakeholder engagement, digital strategy and narrative development. Michelle has worked with government bodies and enterprise organisations to lead multi-platform campaigns on digital inclusion, disaster preparedness, economic development and more, working to make complex reforms clear, compelling, and actionable.

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Stephanie Mengoa-Fleming

Stephanie Mengoa-Fleming

Research Assistant

Stephanie is a Research Assistant to Professor Gail Whiteman with a background in neuroscience and academic research, specialising in cognition, affect, and brain plasticity. She holds a First Class MSci in Neuroscience and brings integrated research experience spanning clinical trials, neuroimaging, psychophysiology, and environmental psychology. Within the team, Stephanie supports Hope Through Nature projects by synthesising academic research across neuroscience, psychology, and ecology, and translating complex evidence into accessible narratives for public engagement, partnerships, and cultural collaborations. Stephanie is particularly interested in bridging academic research and real-world impact, ensuring that scientific insight meaningfully informs action.

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Jess Mudge

Jess Mudge

Communications Assistant

Jess is a Communications Assistant with experience in the protected landscapes and conservation sector, having previously interned with South Devon National Landscape. She holds a first-class BA in Geography from the University of Exeter, where her dissertation examined the role of digital technology in shaping UK marine activism. Jess is committed to environmental and social justice, having undertaken sustainability internships with the University and created a food poverty reduction campaign as part of the ‘Grand Challenges’ extracurricular programme, which received first place in its category.

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Mai Akad

Mai Akad

Social Media and Digital Intern

Mai is an English student at the University of Exeter with valuable experience in digital marketing and communications. Her creativity, resilience, and strong attention to detail enable her to thrive in the fast-paced world of social media marketing. Passionate about storytelling and audience engagement, Mai enjoys crafting compelling content that connects with people and drives meaningful impact across diverse digital platforms.

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Superfriends

Brilliant collaborators, trusted advisors, and creative catalysts

Affectionately known as “Superfriends”, our work is supported by a vibrant network of Executive Volunteers – researchers, creatives, strategists and changemakers who bring energy, expertise and inspiration to the team.


Superfriend
Steve Walls

Steve Walls

Founding Director Climate Basecamp

Steve Walls is a long-standing collaborator to NCIT, bringing over 25 years of experience in advertising, helping some of the world’s biggest brands become more relevant and culturally resonant.

His work focuses on using culture to shape behaviour, a skillset he brings to NCIT. By translating complex climate and nature issues into stories, signals, and moments that genuinely connect, Steve supports our work to drive deeper, more sustained public engagement.

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Superfriend
Rainn Wilson

Rainn Wilson

American Actor, Comedian, Writer, Director, Businessman, and Producer

Rainn Wilson is an actor, writer, and climate advocate, best known for his role as Dwight Schrute in The Office. A collaborator and Superfriend to NCIT, he brings cultural reach and storytelling power to climate engagement. He is also the founder of SoulPancake, a media platform dedicated to creating content that “makes stuff that matters.”

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Superfriend
Helen Clay

Helen Clay

Communications Director, Arctic Basecamp

Helen has wide-ranging experience in non-profit and public services sectors including health, arts, culture, and climate change communications. As well as attending the World Economic Forum at Davos multiple times with Arctic Basecamp, Helen was involved in shipping a Greenlandic iceberg to the heart of COP 26 in Glasgow.

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Superfriend
David Bowden

David Bowden

Senior Clean Tech Advisor

David is a Senior Clean Tech Advisor at MaRS Discovery District, mentoring entrepreneurs and teaching business and entrepreneurship across Ontario. With executive experience at Sprint Canada, Direct Energy, Bata, Canada Post and Labatt, he has led global operations and consulted in strategic growth and business transformation for over a decade. A former Board Chair of Habitat for Humanity Canada and Governor of the University of Toronto, David is also an avid motorcyclist, traveller, and long-time forest steward in Oro-Medonte.

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Superfriend
Chuck Tatham

Chuck Tatham

Comedy Writer and Producer

Chuck Tatham is a Canadian comedy writer and producer (Modern Family, How I Met Your Mother, Arrested Development). He is also a founding director of Climate Basecamp, a science-culture platform co-launched to “speak science to culture” and engage new audiences on climate change through food, entertainment, sports, music and fashion.

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Amanda Williams

Amanda Williams

Associate Professor

Amanda Williams is an Associate Professor in the Department of Strategy & Organization at emlyon business school and Honorary Senior Lecturer at the University of Exeter Business School. Her research lies at the intersection of sustainability management and social-ecological systems. She studies how organizations understand global sustainability issues and develop corporate sustainability strategies that align with the planetary boundaries. She approaches her work from a systems theory perspective and uses qualitative research methods such as ethnography and field research.

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Paul Goodenough

Paul Goodenough

Founder Rewriting Extinction

Paul is a purpose-driven entrepreneur, founder of Rewriting Extinction, Emmy-nominated writer and producer, bestselling author of The Most Important Comic Book on Earth and animal lover fighting to protect species from extinction. He’s led collaborations with international stars and organisations including Taika Waititi, Jane Goodall, Cara Delevingne, BBC, Cartoon Network, CNN, Peter Gabriel, Andy Serkis and many more.

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Jonas Lembke

Jonas Lembke

Founder and Creative Director, Upside Down

Jonas Lembke is Founder and Creative Director of Upside Down, a creative studio exploring the intersection of innovation, design, and storytelling. He is also Co-Founder and Creative Director at The Innovation Chapel, where he helps organisations reimagine brand and experience through design thinking. With past leadership roles at BBDO Nordics, Proximity London, Ogilvy Interactive, and Otto Stockholm, Jonas brings a global perspective to building ideas that connect creativity, technology, and human impact.

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Jan Forshaw

Jan Forshaw

Head of Education, Coram Life Education

Jan Forshaw MBE is Head of Education at Coram Life Education, with over 30 years dedicated to children’s health and wellbeing. She leads the development of Coram’s education services – and led the creation of the SCARF curriculum, which now reaches over half a million children annually across the UK and beyond. Jan supports NCIT as an advisor on the Rethinking Early Tech project.

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Let's create impact together

If you're working in business, media, or advocacy, we'd love to connect.

■ Partner with us on pilot projects or research

■ Support our work and help amplify high-impact campaigns

■ Collaborate to grow tools and stories that drive real-world change

Get in touch