H2NO

H2NO is an initiative accelerating solid beauty products to cut water, packaging, and emissions. In collaboration with M+C Saatchi and WRAP, the two workshops convened major brands like L’Oreal, P&G, Lush, Boots, Elemis, and Sainsburys to drive brand action and follow-on brand commitments, progressing toward retail activation. The initiative will launch content creation and retail activation campaigns to expand brand participation.